As Director of Marketing & Asset Operations, Laurel guides brand strategy, communications, and portfolio marketing while contributing to asset operations across the company’s developments. Her work emphasizes resident experience, community partnerships, and long-term property performance.

Before joining Crest, Laurel served as Director of Brand Management at a public relations agency, where she led integrated marketing campaigns to elevate brand awareness for a variety of clients.

She holds a Bachelor of Business Administration in Marketing from Auburn University.